Myths of Creation

A creative laboratory experimenting at the intersection of mysticism, creativity, mythology, science, and authentic meaning-making.

Myths of Creation

mythsofcreation.com ↗

“A creative laboratory experimenting at the intersection of mysticism, creativity, mythology, science, and authentic meaning-making.”

OVERVIEW

We met Founder, Xenia Ross Viray, of Myths of Creation at a moment when her business was ready to become a brand. For almost a decade, she had built her business entirely on her own , but now she was ready to take it to the next level and see what was truly possible with creating a brand world that would allow her to scale. Before meeting us, her receptivity to creating a fully realized and professional brand was non-existent. She felt hesitant to work with studios in the past because she feared . However, as a sharp business owner, she knew that not having a fully defined brand was holding her back in being able to scale to the business she desired next.

THE CHALLENGE:

She needed a creative partner who could understand the unique complexities of her work (the language of Astrology, ), while also creating a visual system for her brand to scale to it’s next stage of grwoth. she was ready to step into the full potential of what her brand could become with a visual system that could help her scale without losing soul. Her ambitions were to grow her social media account to 20k followers and to convert more

Quote about how she never felt she could trust working with brand designer or someone who could understand the complexities or her and work.


THE RESULTS:

  • Social Media followers grew by 150% in 1 year, reaching and surpassing her 20k goal

  • Newsletter

  • Increased purchases of offerings

  • Was able to grow her team to have more support

SERVICES
BRAND STRATEGY
VISUAL BRAND IDENTITY
MARKETING ASSETS
WEBSITE 
THE RESULTS

The soul of Myths was imagined as cosmic and unotherworldy ocean. Where space and the ocean meet, what would this look and feel like. ABle to have a conesive visual sytem that made it easier for Xenia to repply to assets helping her grow her audience by 8k - 24k in less than a year. The symbology of a brand world — the soul of the business was symbolized by see creaturse that feel extraterrsital — jellyfish, butterflies, The goal? Create a distinct and owneabelc color palette that. Also mention how the concept theme for the site was a curriculum an dclases. allowed her to raise rates 

CLIENT EXPERIENCE

“For the longest time I avoided branding because I could never find a designer I felt would understand the complexities of my work. Coming across Sirah was the first time I felt I found someone who could take my brand to the next level while also maintaining what makes the brand I’ve built special. She made me feel so seen.”