Myths of Creation
A creative laboratory experimenting at the intersection of mysticism, creativity, mythology, science, and authentic meaning-making.
Myths of Creation
“Imagination Healer”
OVERVIEWWe met Xenia Ross Viray, founder of Myths of Creation, at the precise moment her business was ready to become a brand. After a decade of solo growth, Xenia was ready to scale, yet she remained protective of her work’s complexity. Her previous hesitation to partner with a studio stemmed from a common fear: that professionalizing her magic would flatten it into something sterile and commercial. As a visionary strategist, however, she knew that without a defined brand world, she was hitting a ceiling.
THE CHALLENGE
Xenia needed a creative partner who spoke her language—someone who could translate the nuances of Astrology, Human Design, and Tarot into a scalable visual system. The goal was to build a digital home that felt expansive and professional without losing its soul. She sought to bridge the gap between mystical depth and high-level business functionality, with specific targets for audience growth and launch conversions.
THE RESULTS
150% growth in social following (surpassing the 20k milestone).
Record-breaking sign-ups for her latest program via a custom-built sales page.
Increased newsletter conversion and seamless integration of new offerings.
Was able to expand into new offerings that would help her brand scalability
SERVICESBRAND STRATEGY
VISUAL BRAND IDENTITY
MARKETING ASSETS
WEBSITE 
THE APPROACHTo evolve Myths of Creation into a professional, scalable ecosystem without sacrificing its inherent magic, we moved beyond standard market research. We utilized our signature Intuitive-Strategic Framework—a dual-lens process that looks at the cosmic blueprint of the founder and the tangible needs of the market and target audience.
We began by diving into the soul of the business. Using Astrology and Human Design, we identified that Xenia’s work is naturally positioned at the intersection of the avant-garde and the ancient.
With a Scorpio Midheaven (the point of legacy and public reputation) and an Aquarius Rising, the data was clear: Xenia’s brand is meant to be futuristic and ahead of its time, yet anchored in profound, investigative depth. We realized her work shouldn't shy away from the taboo; rather, it should explore the mysterious through a lens of intellectual curiosity.
Translating these cosmic insights into a visual language, we moved away from typical wellness tropes and leaned into the mystery of the image of an Otherworldly Ocean.
The inspiration: the deep sea—a place of unknown creatures and alien-like beauty—became our visual North Star.
We integrated organic, mystic-minimalist brand assets like jellyfish and starfish to represent the curious and multidimensional nature of her work.
We developed an ownable, high-contrast color story that feels both grounded and ethereal, ensuring Myths of Creation stands as a category of one in a crowded marketplace.
THE OUTCOMEIntuition gives the brand soul, but strategy gives it legs. By analyzing the competitive landscape, we identified that Myths of Creation wasn't just a creative practice—it was an educational destination.
We built the sales page with the structural integrity of a university curriculum. This aesthetic choice was a strategic move to position Xenia as an authority and an educator, making her complex offerings feel organized, accessible, and high-value, with a hint of playfulness and creativity.
Every design choice was filtered through a conversion-led lens, ensuring that the magic of the brand directly supported the goal of scaling to a 20k+ audience and holding the growth Xenia anticipated with her new offerings.
CLIENT EXPERIENCE
“I never felt like getting my branding done because I didn’t think anyone would understand the complexities of what I do. Working with [Sacred Hive], I felt so seen.”
Xenia Ross Viray, Founder, Myths of Creation
