Deborah Hanekamp — world-renowned healer and best-selling author — of Mama Medicine has spent over two decades helping a global community ‘be their own healer’ by connecting with the healing power of nature. But after years of profound contribution to the wellness space, Deborah was ready to take a step back from how she had built her business and evolve her brand toward new horizons.

With the intention of writing her second book and sights set on starting a new business venture, when Deborah came to us, her goal wasn’t necessarily to 2x her revenue, but to 2x her time. With a devoted global community built from her world-famous Medicine Readings, retreats, and media, the love was real, the legacy was earned, but the infrastructure beneath the brand wasn't built to help her scale softer, by asking less of her rather than more. She was developing new offerings to sustain that revenue, but they had no system to sell themselves.

Deborah came in with 3 core business goals for the next 12-18 months — (1) Increase social media following, her main marketing channel, by 34k (from 116k to 150k), (2) grow e-mail subscriber list, and (3) build a conversion-optimized site that would help sell her new offers that would give her more time back to create her next era.

Our challenge was to scale Mama Medicine without breaking the integrity of the brand she built.

Our partnership began with creating distinction within Mama Medicine’s visual brand outside of her being the face of her it. We wanted to maintain the minimalist aesthetic that carried her over the last 25 years, but elevate it so it actually looked like the legacy brand she built: elegant, organic and quietly confident. Her brand also lacked a world her community could inhabit — an immersive space that felt wider than her alone. When we attuned to the spirit of the brand, the vision of Mama Medicine was clear — an ancient garden on an ocean cliffside filled with old books, vintage furniture and art — allowing the visitor to explore with wonder and patience.

We brought this mystical garden alive through the website and created an immersive visual language drawn from her cosmology — seasonal and apothecary-inspired brand elements, micro-animations across the site that gave the website a tactile experience and encouraged the visitor to linger longer, and a color palette with rich green tones mirroring the flora and fauna that surrounded the garden. Every detail was built to carry a visitor from discovery to devotion.

Then we built the engine: a re-designed website that would better guide visitors through her ecosystem of offerings to self-select into the right program, a repeatable system of sales pages and offer architecture designed to launch and convert each new offering with ease and impact. We also made clarified her messaging that was causing leaks in her conversion funnels, so that every word on the page was moving visitors towards making a confident and empowered decision. “Silent” opportunities for optimization with big revenue impact.

The results arrived in just a fraction of the projected timeline. Within 90 days, the Average Order Value rose 44%, earning Deborah more per sale for less output. The new conversion-optimized website, sales pages and messaging drove 71% of her entire prior-year revenue in just 90 days — putting her on track to 3x her income at this pace. Email subscribers grew 47.7% in the same window as a result of our conversion-optimized lead magnet page. Mama Medicine’s Instagram added 10k followers in the first four months — well on her way to the 34k goal she set out to achieve within 1.5 years. Our partnership gave Deborah an ideal outcome: more revenue AND more time back.