Kin Studio

A brand is a living organism. We provide you with a flexible, high-functioning infrastructure that allows your brand to expand into new markets, products, and platforms while remaining anchored to its original soul.

Kin Studio

kinstudio.com ↗

OVERVIEW

“Where movement meets modern beauty.”

Chris, from Kin Studio, approached us looking to do a complete rebrand and name change to her over 20 years business. With her multi-vertical brand that encompassed Pilates, skincare, and facial services, she felt like her brand felt disjointed and didn’t communicate the breadth and depth of her vision. Having outgrown her prior brand, but deeply rooted in the local community, she was looking to partner with a studio that could fully revamp her brand from end-to-end without while serving the community she has already built as she scaled to 2 locations.

THE CHALLENGE

Rebrand Face and Body into Kin Studio, and create a communal, inclusive, luxury wellness space in the surrounding Bay Area that felt elevated yet approachable. Our goal was to create a brand that conveyed strength, confidence and inclusion, while also communicating the brand’s elegance and sophistication.

THE RESULTS:

  • A modern, fresh and dynamic brand that primed Kin Studio for their next evolution of growth and expansion to two locations

  • Site visits increase by 539% in the first month

  • 50% increase in booking conversions

  • Increased conversion to promotional pop-up resulting in new students to the studio

  • A brand that felt more representative of their diverse community, fostering deeper relationships with their students, clients, and customers

Read on to learn more about our approach.

SERVICES
VISUAL BRANDING
PACKAGING
Product design
MARKETING ASSETS
WEBSITE 
THE APPROACH

Inspired by a sunny and active day on the rocky beaches of Northern California, the spirit of the brand arrived to us through imagery that evoked feelings of warmth, …

Like all of our category-creating brands, we wanted to define Kin’s ownable brand color(s) and develop a visual world that carried this spirit of the brand throughout all of its touchpoints.

Our intuition meets strategy approach brought us to an electrifying, yet soothing baby blue as the primary brand color, a logo that felt modern and confident, yet elegant and luxurious, and photography that captured and celebrated the true diversity of Kin’s community like its namesake. 

THE TRANSFORMATION

Our partnership with Kin resulted in a brand and website with style and substance. Here’s what we achieved:

  • Site visits increaseD by 539% in the first month
  • Services & class bookings increased by 50% in the first month
  • Private teaching inquiries increased by 100% 
  • increased mailing list SIGN UPS RESULTING IN MORE PROMO PURCHASEs
  • INTRODUCED AN E-COMMERCE VERTICAL TO THE BRAND 
  • A brand that felt more representative of kin's diverse community
FROM THE CLIENT

“Every part of the process felt like Christmas Day! I am so proud of my brand and it feels like something that is truly unique.”

Chris Tam, Kin Studio