Kin Studio

Kin Studio is an integrative beauty studio in the Bay Area, California where movement meets modern beauty. Offering reformer pilates, facial services, and skincare products, Kin’s mission is to electrify your glow from the inside-out.

Kin Studio

kinstudio.com ↗

OVERVIEW

“Where movement meets modern beauty.”

Chris had built something real. Thirty years in business, a loyal community, multiple thriving verticals, and a vision that kept expanding. The kind of founder who had already done the hard part — now she was ready for the infrastructure to match where she was actually going.

THE CHALLENGE

The challenge wasn't the business. It was that the brand hadn't kept up with it. Her visual identity didn't reflect the real depth of her work. Her website wasn't built to convert or support the e-commerce vertical she was stepping into. And the multi-dimensionality that made Kin Studio genuinely singular — Pilates, spa, skincare, community — felt impossible to hold cohesively without flattening it into something smaller than it was. That’s the tension we were brought to solve.

THE RESULTS

  • A modern, fresh and dynamic brand that primed Kin Studio for their next evolution of growth and expansion to two locations and e-commerce vertical

  • Site visits increased by 539% in the 30 days

  • 26% increase in booking conversions from prior website within 90 days

  • Kin Studio returned to profitability within 90 days

  • The website ranks 3rd in Google search in a competitive area

  • An average of 2.7% of website traffic captured via promo opt-in resulting in paid memberships

  • A brand that felt more representative of their diverse community, fostering deeper relationships with their students, clients, and customers

Read on to learn more about our approach.

SERVICES
VISUAL BRANDING
PACKAGING
Product design
MARKETING ASSETS
WEBSITE

Impact

539% ↑

increase in website traffic within 30 days of launch (supported by ads)

Putting the business on track to triple their annual revenue if it continues at this pace.

3rd rank

ON GOOGLE SEARCH IN COMPETITIVE AREA

and 2nd on Google Maps, increasing visibility and traffic to the website.

26% ↑

Increase in conversion rate

fixing major leaks in the sales funnel and returning the studio to profitability within 60 days

3.9% ↑

of average website traffic captured

for the promotional offer leading to paid memberships.

↑

In time spent on the site.

Creating more engagement and repeat visits.

↓

WEBSITE BOUNCE and EXIT RATES.

Bringing these rates into industry standards.

FROM THE CLIENT

“Every part of the process felt like Christmas Day! I am so proud of my brand and it feels like something that is truly unique.”

Chris Tam, Kin Studio

YOU, NEXT?

Let’s Vision ↗