Kin Studio

Kin Studio is an integrative beauty studio in the Bay Area, California where movement meets modern beauty. Offering reformer pilates, facial services, and skincare products, Kin’s mission is to electrify your glow from the inside-out.

Kin Studio

kinstudio.com ↗

OVERVIEW

“Where movement meets modern beauty.”

For two decades, Chris had poured her heart into Face and Body, building a foundational pillar of the Bay Area wellness community. But behind the success of her Pilates and skincare practice, there was a growing tension: her business had grown into a multi-vertical powerhouse, but her brand felt small, fragmented, and tethered to the past. Chris didn't just need a new name; she needed a brand that could finally hold the full breadth and depth of her vision—one that felt as sophisticated and diverse as the community she had spent a lifetime serving.

THE CHALLENGE

The objective was to transition Face and Body into Kin Studio — a name that reflects the brand’s core value of community. We needed to bridge the gap between approachable local studio and elevated luxury wellness destination, creating a visual language that radiated strength, confidence, and sophisticated inclusion.

THE RESULTS

  • A modern, fresh and dynamic brand that primed Kin Studio for their next evolution of growth and expansion to two locations

  • Site visits increased by 539% in the first month

  • Increased conversion to promotional pop-up resulting in new students to the studio

  • A brand that felt more representative of their diverse community, fostering deeper relationships with their students, clients, and customers

  • Breaking even in revenue within the first few months of launching the site.

Read on to learn more about our approach.

SERVICES
VISUAL BRANDING
PACKAGING
Product design
MARKETING ASSETS
WEBSITE 
THE APPROACH

To bring Kin Studio to life, we utilized our Intuitive-Strategic Framework (Feeling, Function, Form) to find the intersection between the brand’s Northern California heritage and its premium future.

FEELING

The spirit of Kin Studio arrived to us through the imagery of a sunny, active day on the rocky beaches of Northern California. We wanted to evoke the specific feeling of the afterglow—the vibrant energy and deep release that comes after a long run on the sand. This was the energetic North Star for the brand: warm, restorative, and undeniably alive.

FUNCTION

The measure for a successful rebrand and website re-design had to accomplish the following:

  • Speak to a diverse audience - it was important Kin captured a sense of inclusivity that reflected it’s community

  • Cohesively unite all 3 verticals of the brand into a singular vision that felt elegant, yet energizing. The brand needed to feel luxurious but accessilbe

  • Convert leads into customers who could become community

FORM

In a sea of neutral, beige wellness brands, we sought to create a singular and distinct brand world for Kin.

Our strategy led us to an Electrifying Baby Blue. This specific hue was chosen to act as both a soothing agent (representing the facial and skincare services) and an energizing force (representing the Pilates practice).

We developed a logo that balances confident, modern lines with an elegant, luxurious finish. It is a visual representation of the Kin philosophy: strength meets sophistication.

Like its namesake, Kin is about inclusivity and community. We directed a photography style that celebrates the true diversity of the studio’s students and clients, ensuring the brand felt like a mirror to the people who built it.

THE TRANSFORMATION

We rebuilt the digital experience to turn the brand’s new identity into a high-performance conversion engine. By streamlining the user journey across skincare and Pilates, we made the "multi-vertical" nature of the business feel like a cohesive lifestyle rather than separate services. Here’s what we achieved:

  • Site visits increaseD by 539% in the first month
  • REVENUE began breaking even again within 3 months
  • Services & class bookings increased by 50% in the first month
  • increased mailing list SIGN UPS RESULTING IN MORE PROMO PURCHASEs
  • INTRODUCED AN E-COMMERCE VERTICAL TO THE BRAND 
  • A brand that felt more representative of kin's diverse community fostering greater brand culture and loyalty
FROM THE CLIENT

“Every part of the process felt like Christmas Day! I am so proud of my brand and it feels like something that is truly unique.”

Chris Tam, Kin Studio