Inner:Outer
Inner: Outer is a wellness sanctuary led by Zoe Weber that rooted in the space between : between inhale and exhale, doing and being, the inner world and the outer expression. It’s in this liminal space where clarity emerges, tension softens, and transformation quietly unfolds.
Inner:Outer
“Rooted in the space in-between.”
OVERVIEWInner:Outer came to us at moment when the brand they had built needed an evolution. Fonder Zoe had It was missing something that felt distinct, that stood out from what was already out there in a asimilar . We created the brand pattern from nature and how it mirrors elements of the human body — visualizing harmony and relationship beautiful ecosystem and interdependence between man and nature.
The Results:
Site visits increase by 539% in the first month
Increased booking conversions for classes
Conversion rate increased for mailing list
SERVICESVISUAL BRANDING
PACKAGING
MARKETING ASSETS
WEBSITE 
THE APPROACHThe soul of Myths was imagined as cosmic and unotherworldy ocean. Where space and the ocean meet, what would this look and feel like.
The challenge was to design an identity that felt deep and grounded, while communicating playfulness and whimsy.
THE OUTCOME
The challenge was to design an identity that felt deep and grounded, while communicating playfulness and whimsy.
With it’s deep and grounded color palette, Inner:Outer felt it was missing a sense of playfulness and whimsy.
